Swiftwick Sockies

Yes it's another article about socks. This time Reser Bicycle has just received our first shipment of Swiftwick socks. They contacted me last August and I had never heard of them so they sent me a few samples. As soon as they arrived Marty was stoked because he already had several pairs and loves them for his world record attempt stair-running activities. I've been wearing them and I have to say they are now my favorite socks too. Swiftwick is a Tennessee company and the socks are made just over the border in North Carolina, but in a different factory from the Defeet socks that are made the same state and so popular in cycling. Go USA!

Swiftwick does three things to set them apart from other socks. First off, they are stitched at 200 needles per inch which makes them extra comfy and durable. Second they are available in two different materials, Olefin or Merino wool. The Olefin fabric is "a Nobel-prize winning synthetic fiber" which has low friction, is an environmentally conscious material, dries quickly and floats! The big deal here is improved durability over regular Coolmax socks. Olefin is also marketed under the name Tyvek® which you might recognize is used in those rip-resistant envelopes.

The Merino wool Swiftwick socks have a lot of the same wicking properties but are also naturally resistant to stank. Reser Bicycle Outfitters has a variety of both for your cycling needs. Stop by today to pick up a pair, and bring home a non-monetary piece of the Nobel-prize.

Yetis Stomp in the Snow!

Yes the new Yeti bikes are arriving now. Check out the sneak-peak photos. We'll be stocking the new five-inch travel full-suspension carbon fiber bike, the ASR5c, which will prove to be the perfect niche bike for the riding the local trails.

The versatility of the Yeti ASR5 Carbon, it's ability to tackle large rocks and roots but still maintain a firm cross-country race feel makes it our number one choice for 2010. Look for it to rack up bike of the year awards. Yeti's Chris Conroy calls it the "cheater bike"

The '10 Yeti books are here too, so swing by and pick up a free copy while we have them.

Tackle the Elements!

We have Rocky Mountain 2009 Element 50 full suspension mountain bikes for only $2299.
This is $500 off the regular price of $2799.

This bike is perfect for the road biker looking to get their first mountain bike. Proven by riders like Geoff Kabush, Alison Sydor and Marie-Helene in races all over the globe, Element is one of the most popular and longest lasting cross country suspension platforms in mountain biking.

Both the front and rear suspension on this bike are provided by Fox Shox and feature an easy lockout switch for better response on long climbs or gravel roads sometimes encountered in adventure races. The Shimano Shadow rear derailleur is protected from impact by its low-profile design which will keep the bike working good even if you happen to fall.

CIVIA: (noun) from the Latin “civis” for citizen “via” for the way

Civia is dedicated to making bicycles a major form of transportation in the 21st century. We believe that together—as a community of cyclists—we can make the landscape greener, the air more breathable and improve the quality of life for all. We’re working to promote and expand that community with civiacycles.com and Greenlightride.com. Using these open forums, riders can plan their routes, meet other cyclists, build teams, compete and spread awareness by expanding the presence of bikes on the road.

Ridley Rides at Reser's

The hottest cyclocross bikes in the world have arrived just in time for 'cross season at Reser Bicycle Outfittters. A Reser exclusive. Stop in now and order your custom bike for practice sessions and the Ohio Valley Cyclocross Series.

Ridley was started by Belgian frame-builder Jochim Aerts in 1996. Since then the earth-conscious company has gone on to build World Champion cyclocross bikes. This year, Ridley road bikes were at the front of the Pro-Tour, ridden by the Katusha team in the Tour de France.

Strider Running Bikes

We are so excited about our newest bicycle line of Strider Running Bikes. The bike is designed for kids ages 1-5 years to learn balance and to steer a two-wheeler. Running bikes are a great learning tool, teaching kids to ride without the need of a tricycle or training wheels. The Striders are super lightweight, easy to maneuver and have the lowest stand-over height in the industry.



The first few to hit the floor here at Reser Bicycle Outfitters have been a huge hit! To my amazement one little guy of about 18 months grabbed the little red Strider he found by the front door and was off before anyone could even show him how to ride it. These little bikes are fantastic. Be sure to check out the Strider website for lots of great parent testimonials and cute videos.

Striders are available in orange, red, green, blue, pink and yellow. Let the fun begin!

MTBR Best Bike Shop

You can imagine our delight to find a very special stamp next to our name on MTBR. Thanks to the kind reviews from our customers we have the highest rating around!
We are always striving to be the best we can be. We take the raves and criticisms of our customers to heart, using these to constantly grow and develop our business.
It seems we might be doing something right! So you keep writing the reviews and we'll keep working to give you a reason to write them. Thank you.